Great Customer Service as Marketing
Marketing is about reputation. Creating one amongst those not yet aware of your business, and maintaining a positive one for those already familiar with you. Hands down, the number one thing a company...
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Marketing Strategy: Positioning
The first step to developing an effective marketing strategy is determining the positioning of your products. You might know your product in and out and be able to make a convincing case to someone...
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Understanding Consumer Behavior: Signaling
The way people make purchasing decisions isn’t always logical. Consumer behavior is determined by a great number of factors. One of the challenges of good marketing figuring out the best methods that...
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10 Questions Copywriters Should Always Ask Before Starting a Project
Being a good copywriter goes beyond the ability to write well. To produce writing that businesses will happily pay for, a copywriter needs to be able to communicate effectively with the client before...
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Norman Bel Geddes: Advertising Idea Man
When Norman Bel Geddes was asked to design an advertising campaign for a new type of gasoline for Shell Oil, he designed a futuristic city. Why just sell people gas if you can make them dream about a...
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Google + and the “End of Search”
Who likes hyperbole! Well, people who like provocative headlines, for one. Wired has a current article on “The End of Web, Search, and Computer as We Know It.” The gist of the article is that the way...
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In Praise of Humility in Business
This might sound like a strange case for a marketer to make, humility is not a trait commonly associate with marketing. Nonetheless, I think there’s something to be said for knowing your weaknesses and...
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On Writing and Getting Paid
There’s been a lot of conversation online recently about the typical practices surrounding how for-profit publications pay writers, or whether they do at all. Prompted by the correspondence Nate Thayer...
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The Danger of Going “Too Broad”
I thought I had a pretty good idea of how to communicate my services, when I found myself fumbling recently over the question of my specialty. When you’re talking to people who work in different...
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The Secret to Good Marketing…
The end goal of marketing is to help a company make more sales. Each company must determine the best intermediary goals their marketing should accomplish in order to reach that point. But to be...
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10 Lessons that Struggling to Communicate Abroad Taught Me About Business...
Sometimes you have a need that seems so simple, but you just can’t get out the right words to communicate it to the person you’re speaking to. This isn’t an unknown feeling when you’re living in your...
View Article25 Creative Ideas for Gaining Local Exposure for Your Small Business
A small business specifically focused on attracting local customers has an advantage over businesses with a broader scope. While it still takes some time, effort and strategizing, building up a...
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